The loser is the flip-side of the neo-liberal subjectivity story, the tarnished back of the gold-medal in the all-encompassing race to capitalize upon the self. The loser is one of the possible outcomes in the constant compulsion to organize one’s life as an enterprise in which the main commodity for sale is oneself. In the on-going contest of the market economy of the self, the loser is the one who didn't win, who could not, who gave up, who got exhausted, who became depressed, who found him or herself alone... the one who lost. More >>>
